By yearend, shoppers at the new Tommy Bahama flagship store on Manhattan's Fifth Avenue will be able to buy one of the brand's signature tropical-print shirts before grabbing a drink at the Marlin Bar, next to the selling floor. Later they can head upstairs to order macadamia nut-encrusted snapper at a restaurant perched above the retailing space. Adding island-inspired dishes and $12 Chauffered Sidecar martinis to the clothing chain's product mix isn't a marketing gimmick or loss leader.
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