Calm Goes Commercial A wartime phrase returns

摘要

During the British government's much maligned austerity program, a five-word slogan conquered Britain. Thousands of Keep Calm and Carry On posters sold each month, and the phrase quickly migrated onto mugs, T-shirts, and baby clothing. Soon, it was a jokey mantra. Country up to its neck in debt? KEEP CALM. Worried about your job? CARRY ON.