Aficionados of craft beer long ago dismissed Blue Moon, owned by MillerCoors, as a phony artisanal brew created by a mega-company to exploit a rapidly expanding market. In recent months, small beermakers have stepped up their attacks, calling suds such as Blue Moon "crafty" for not spelling out their corporate parentage in ads or on their packaging. Microbreweries have reason to be defensive: Blue Moon, a Belgian-style white beer, had sales equal to 15 percent of the 13.2 million barrels of craft beer sold in the U.S. last year. Its success has even prompted Anheuser-Busch lnBev to introduce a white beer of its own called Shock Top.
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