A Field Guide to Celebrity Creative Directors

摘要

The collaboration: In January, Keys was named global creative director for the struggling Canadian tech brand. Why her? The pairing at first seemed odd, "but many tech observers have pointed to Keys's huge online following as a selling point.What she does: Keys quickly attracted attention when she tweeted from an iPhone. (She claimed hacking.) Since then she's been spotted with the BlackBerry Z10. Her latest world tour is sponsored by the brand, and she'll be engaging fans as part of BlackBerry's Keep Moving Project, for which she'll use her Z10 to create a music video for each city she visits.