Excuse me, but what's in that box?" a sixty-something man asks Karl Reichstetter, 33. A cardboard cube rests at Reichstetter's feet in Philz Coffee, in the Castro neighborhood of San Francisco. Two furry, triangular ears poke up out of the box's open top. "It's a bear coat that you can wear for fun," Reichstetter explains as the man starts backing away. "It's made by a brand called Griz Coat. It's a San Francisco brand." He pulls the product from its packaging. "This head comes with a coat that has realistic claws. It's a whole get-up." "OK! Well...there it is," the stranger replies, turning to leave. "Enjoy it."
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