The New Old Windows

摘要

Over the past 20 years, releases of new Windows operating systems have been marked by midnight sales parties, junkets crammed with reporters, and Microsoft's biggest marketing campaigns. The introduction of Windows 10 on July 29 was much quieter: no ringing the Nasdaq opening bell, no promos with sitcom stars or Rolling Stones songs-just 13 parties around the world to thank volunteers who've helped debug and refine the operating system during the past year. "Having a big launch with celebrities, it might be newsworthy, but it's not necessarily the step to a billion happy and engaged Windows users," says Windows chief Terry Myerson.