That Drug Coupon Isn't Really Clipping Costs

摘要

When Valeant Pharmaceuticals International ran a TV ad after this year's Emmy Awards broadcast featuring actor Mario Lopez promoting its new antifungal toe treatment, Jublia, the spot drew some barbs. But it's also lured plenty of curious consumers who heeded the company's invitation to visit the drug's website for savings. There they found an online coupon that promised no out-of-pocket costs for eligible patients. That's a great deal for consumers, because the prescription medicine costs more than $1,000 for an 8-milli-liter bottle. It's an offer many of their insurers would prefer to refuse.