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A Georgia Election Is a TV Ad Bonanza

机译:佐治亚州选举是电视广告的富矿

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Since March, news junkies in Atlanta have been treated to an extra 15 hours a week of TV newscasts, according to TiVo. Local stations have added the programming to make room for the rush of political ad dollars that's turned the special election to fill Georgia's 6th Congressional District into the most expensive U.S. House race in history. The battle between Democrat Jon Ossoff and Republican Karen Handel has cost $48 million, according to the latest federal election filings. About $24 million of that has come in as ad revenue to nine Atlanta TV stations. "I've been here 25 years, and I've never seen anything like it," says John Friedmann, national sales manager for local ABC affiliate WSB-TV. Normally, political ad money is spread out over the better part of a year. "This has happened in just 107 days," says Friedmann.
机译:根据TiVo的说法,自3月以来,亚特兰大的新闻迷们每周都要接受额外15个小时的电视新闻广播。当地电视台已添加了该节目,以腾出空间来投放大量政治广告,这使大选将乔治亚州的第六届国会选区变成了历史上最昂贵的美国众议院选举。根据最新的联邦选举文件,民主党人乔恩·奥索夫(Jon Ossoff)与共和党人凯伦·汉德尔(Karen Handel)的战斗耗资4800万美元。其中约有2,400万美元作为广告收入流入了9个亚特兰大电视台。 ABC本地子公司WSB-TV的全国销售经理约翰·弗里德曼(John Friedmann)说:“我来这里已有25年了,但从未见过类似的东西。”通常,政治广告资金会在一年中的大部分时间中分配。弗里德曼说:“这只发生了107天。”

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