China's Liquor Giant Needs More Booze

摘要

You know you're in Maotai when you smell it. The picturesque town of about 100,000 in southwestern China is home to the world's most valuable liquor company-and the soy sauce-like scent of the Chinese grain alcohol baijiu made by Kweichow Moutai Co. permeates the main street. But inside the liquor stores along the road, the distiller's main brands are sold out. Lines form wherever bottles are available. The buying frenzy and resulting inventory shortages extend nationwide.