When Quibi (pronounced "kwih-BEE") was introduced, the masterminds behind it had us right where they wanted: trapped at home, with little to do but obsessively clean and watch hours of content. Yet, after a week of testing, it's a little hard for me to tell how I'll slot the app's hundreds of roughly seven-minute episodes into my life when things return to normal. Certainly not at night, when the glow of the jumbo television screen lures me in. And not during the one- or two-minute spare windows in the day I use to check Facebook. I'll be honest. Quibi-ing is what I want to do when work feels tedious-and I know my boss isn't paying attention. The mobile-only app has raised almost $2 billion from the world's biggest media companies to inundate customers with star-studded Quibis. (Liam Hemsworth, Chrissy Teigen, and LeBron James each headline a program.) Quibi Holdings LLC's founder, Hollywood veteran Jeffrey Katzenberg, says the company will churn out 175 shows in its first year. All of them will be told in segments of no longer than 10 minutes and can be viewed both horizontally and vertically.
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