Oracle Didn't See the Data Reckoning Coming

摘要

Oracle Corp. has spent five years and billions of dollars getting really good at following people around the internet. Six acquisitions totaling at least a reported $3 billion since 2014 helped make the database company a big name in the field of advertising software. That's an inoffensive term for a suspect practice: scooping up personal data and selling it to big brands, letting them track customers' browsing activity and connect purchases to social media profiles. But in the time it took Chief Executive Officer Mark Hurd to assemble this miniature panopticon, the panopticon business started to look a lot riskier.