Apple Is Losing India. Here's the Comeback Plan

摘要

In Bengaluru's busy Madiwala neighborhood, a Poorvika Mobile World shop is plastered with posters for Samsung and Xiaomi and filled with inexpensive phones from brands such as China's Oppo and Vivo. Off to one side is a forlorn display stand with the iPhone 6,6s, and X, the lattersitting upside down. Despite a zero-interest payment plan and cash-back incentives, Apple Inc. is lucky if the iPhones account for 25 of the 1,000 smartphones the store sells each month, says manager Nagaraja B.C., who goes by one name and initials. "The average budget of a shopper is about 10,000 rupees," he says, roughly $150. The iPhone SE, the cheapest Apple model, costs almost twice that. For $100, shoppers can get a Xiaomi Redmi 5A with a bigger battery, better camera, and greater storage capacity.