Leadership 2030: The six megatrends you need to understand to lead your company into the future

摘要

How will business be different in the next 15 years, and what skills will leaders need to succeed in that changed environment? Leadership 2030: The Six Megatrends You Need to Understand to Lead Your Company Into the Future examines data surrounding the complexities of a changing economy in the next 15 years. The authors, both management consultants, use data collected from a global management communication firm and a strategic foresight analytical group to identify "megatrends" that business leaders must understand to adapt and thrive in this new, technology-driven world. While the book's intended audience is upper-level managers and business leaders, the text works well with business communication students preparing for careers in this changing environment. Generation Y students, in particular, will likely recognize the trends around technology, globalization, and environmental concerns that the authors highlight. Communication principles are woven throughout the data, case studies, and examples that the book provides.