Managing Your Online Professional Identity

摘要

Confusion around names and identity features can undermine professional standing, but itncan be avoided by carefully managing one’s online personal and professional identity. It isnadvisable to routinely check hits on one’s name online to be sure desired information is notnclouded by mistakes or misinformation or overshadowed by another with the same name.nProfessionals should create personal e-portfolios and tie them to LinkedIn and othernappropriate social networking sites. Active participation on those sites helps boost searchnreturns tied with one’s professional identity. Promotional websites such as Vizilibity.comncan be made more effective by adding keywords to highlight interests and achievements,nwhile MyWebCareer.com evaluates one’s networking profile. By customizing privacynsettings, one can limit access to personal information. Managing personal informationntakes time but is critical to be sure online information accurately represents your identity