READINESS TO PAY FOR RENEWABLES

摘要

While the price of electricity from renewable sources is higher than that from traditional sources, some building owners are willing to pay a premium for renewable sources for at least a portion of their demand. Among all survey respondents, 44% report that they are willing to pay a premium for renewable energy. Some 26% of respondents would pay 5% more for renewables and 18% would pay 15% or more. Nonetheless, only 16% of respondents currently purchase renewable energy credits (RECs), and only 25% use power purchase agreements (PPAs), which typically involve solar or wind power. Healthcare and hotels/motels were most likely to use PPAs (35%), significantly higher than the average for all respondents.