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ARCHITECTS NEED MORE THAN STYLE

机译:建筑师需要的不仅仅是样式

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Architects' lack of business acumen (pages 30-36) will surprise few in the industry, least of all architects. Statistics revealed by the RIBA's latest business benchmarking report appear to confirm the stereotype that the average practice neglects the nuts and bolts of running a successful company because they are more concerned with peer recognition or with the higher calling of improving the world through good design. But within this trend lies an opportunity. There are many firms, Building's Architect of the Year AStudio among them, which see no contradiction between entrepreneurship and innovative design and are as a result beating the competition. There is also suddenly something to play for with workloads expected to rise for the first time in years. Now there's just that tricky issue of public sector procurement (see pl3) to sort out...
机译:建筑师缺乏业务敏锐度(第30-36页)将使业内人士感到惊讶,至少在所有建筑师中都会感到惊讶。 RIBA最新的业务基准测试报告所揭示的统计数据似乎证实了陈规定型观念,即平均实践忽略了经营一家成功公司的细节,因为他们更关注同龄人的认可或通过良好设计来改善世界的更高要求。但是在这种趋势中蕴含着机会。有很多公司,其中包括Building of the Year of the Year of AStudio,它们是企业家精神和创新设计之间没有矛盾的地方,因此击败了竞争对手。预期几年来首次增加的工作负载也可能会突然起作用。现在有一个棘手的公共部门采购问题(请参阅pl3)可以解决...

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    《Building》 |2012年第21期|p.3|共1页
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  • 入库时间 2022-08-18 00:34:50

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