RETAIL, REIMAGINED: HOW BUILDING TEAMS ARE HELPING OWNERS CAPTIVATE CUSTOMERS AND REV UP REVENUES

摘要

A short-range drone was the hottest retail story of 2013. The morning after CEO Jeff Bezos unveiled Amazon's "octocop-ter" on "60 Minutes," the Internet was abuzz with speculation about whether this Jetsonesque delivery technology would actually fly, further favoring e-commerce over brick-and-mortar stores. Even using conventional methods, online retailing has enviable momentum. An estimate by comScore, which specializes in digital business analytics, indicated that American consumers ordered $46.5 billion worth of merchandise from desktop devices alone during November-December 2013-up 10% from 2012, and a record for online holiday spending.