This year, the auto industry will have its fourth-best year ever in terms of total sales. After a gangbuster summer, though, car sales have fallen sharply through the fall, prompting questions about the sus-tainability of strong auto ad spending into next year. So far, TV doesn't seem to be feeling the pinch. After weakness in the first half of the year, the broadcast networks and major groups have reported an upsurge in auto spending in the third and fourth quarters, as carmakers continue to offer consumers 0%-financing deals to spur sales.
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