Over-the-air broadcasters officially entered the VOD business last week with the launch of Disney's MovieBeam service, which uses analog spectrum to deliver movies from major Hollywood studios to 160-GB set-top boxes equipped with a small antenna. The service was rolled out in Jacksonville, Fla.; Salt Lake City; and Spokane, Wash. Plans are for rollout across most of the country by the end of next year. Subscribers rent the MovieBeam box preloaded with 100 movies for $6.99 a month and will have instant rental access to those titles each month. Besides the monthly fee, viewers will pay for 24 hours of access to each movie: from $2.49 for older titles to $3.99 for movies either in or close to the current VOD window.
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