Brand-Integrator's Time Has Come

Anne Becker

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Brand-Integrator's Time Has Come

机译：品牌集成商的时代已经来临

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ESPN's new high school football reality series, Bound for Glory, is one of the latest signs that brand integration is bound for financial glory on TV. Catering to an industry apprehensive about the spread of digital video recorders' ad-skipping technology, series co-producer Full Circle Entertainment brokered unskippable product placements that included putting football coach Dick Butkus behind the wheel of a Dodge Ram Mega Cab pickup truck and his players in Reebok uniforms.

机译：ESPN的新高中足球实况系列《为荣耀而战》是品牌整合必将为电视业务带来财务荣耀的最新标志之一。系列行业的联合制片人Full Circle Entertainment迎合了业界对数字录像机广告跳过技术的广泛传播的忧虑，促成了不可跳过的产品展示，其中包括将足球教练Dick Butkus放在道奇Ram Mega Cab皮卡车和他的播放器后面穿着锐步制服。

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《Broadcasting & Cable》 |2005年第43期|p.20|共1页
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Anne Becker;
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入库时间 2022-08-17 23:19:44

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Brand-Integrator's Time Has Come

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