Does HBO Have a Digital Strategy?

摘要

In the past year's multiplatform party, HBO has been something of a wallflower. While broadcast and cable networks—including the network's pay-cable competitors Showtime and Starz—are building broadband players and putting shows on iTunes, the leading premium cable channel has offered little more than a limited cellular deal, promotional podcasts and a forthcoming branded comedy site with corporate cousin AOL. For the network that famously boasted "It's not TV—it's HBO," good old television appears to be the only platform that matters.