NBC U: More With Less

摘要

NBC Universal executives are spinning their plan to restructure the media giant as a bold step toward the future, from the glossy title "NBC U 2.0" to the coast-to-coast "town-hall" meetings with employees. But the strategy is more precisely aimed at coping with—and avoiding repeat of—NBC U's past mistakes. The sweeping cuts come as NBC U prepares for a new digital world where its content will be sold over TVs, computers and cellphones. Says NBC U TV Group CEO Jeff Zucker, "It's about anticipating the next five years."