In television circles, the 2006 World Cup will be remembered as the broadcast event that turned HDTV into a global reality. "We're not putting a toe in the water. We're putting our whole foot in," says Paul Cheesbrough, head of technology for production and technology direction, BBC. "We want to get a lot of consumer feedback on HD uptake in the UK so we can figure out whether we move ahead quickly or slowly." The BBC has been producing all of its top programming in high-definition since 2003 for optimum image quality (and shelf life), but it was BSkyB's decision last fall to go HD that pushed both the BBC and UK pay-TV provider NTL to broadcast HDTV.
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