COX Communic ations Big Help for Big Easy

摘要

Brad Grundmeyer was having a hard time getting to sleep one fall night in 2006. The manager of public affairs for Cox Communications New Orleans, Grundmeyer had recently met with execs at Cox to discuss company volunteerism-and Cox had agreed to allow each of the 700 employees in mat storm-battered city a paid day off for volunteer work (at a potential total cost of $130,000). Grundmeyer knew that in time, "the national and international help would start declining, so locals needed to step up. We needed to go back to that typical definition of volunteering."