CIMM Zeroes In on Exec Director

摘要

The Coalition for Innovative Media Measurement, the NBC Universal-backed venture aimed at improving audience measurement, is due to make some news in the coming days, according to our sources in the field. The first orders of business: hiring a managing director and issuing a request for proposal outlining requirements for interested parties.rnAmong the handful of names circulating as potential executives: Steve Sternberg and Jon Mandel.