Nets Seek Richer Show Sites

摘要

In an about-face indicative of uncertain business models and the fight for Internet profits, networks have begun shifting more time and resources toward building uniqueness into their series' Websites. It's a move welcomed by advertisers who covet the specialty, targeted buys of ads linked to popular shows, as opposed to more department store-like aggregate video sites. Ironically, the partners of such sites are driving the change.