CBS Research Chiefs Theory: TV Still a Big Bang

摘要

CBS Corp. Chief Research Officer David Poltrack is on a mission to correct misapprehensions that TV is any less effective than it's ever been, or the assumption that marketers are dropping it in favor of other media. And while that is a predictable stance from a company so dependent on TV advertising, Poltrack is adamant that he has the numbers to prove it. And CBS' solid earnings report last week didn't hurt his cause, which he is hardly shy about sharing.