Consumers Like Content Bundles

摘要

A panel that initially touched on TV Everywhere quickly evolved into a discussion about the virtues of traditional multichannel video delivery versus a world that is edging away from cords. During the "Monetizing New Distribution Technologies" session at B&C/MCN's Onscreen Media Summit, panelists agreed that given the growing legion of available distribution devices, this certainly is a great time to be a content owner.