Nat Geo Has News For Media Buyers

摘要

National Geographic Chanhel wants media buyers to have its clients that buy cable news consider buying some of its more topical shows as well. As part of his upfront pitch, Rich Goldfarb, senior VP for ad sales at Nat Geo, is pointing to demographic and psychographic similarities between traditional news viewers and the audiences that Nat Geo attracts with shows like National Geographic Explorer, Inside the State Department, Border Wars and Witness Japan.