U.S. Media Buyers Play Wait and See With News Corp.

摘要

WHILE THE TELEPHONE HACKING SCANDAL surrounding Rupert Murdoch's News Corp. has led to advertiser defections in England, alarm bells aren't yet ringing in the U.S., where news of a reported FBI investigation into alleged hacking of 9/11 victims broke last week. News Corp.'s U.S. TV properties appear particularly unscathed-for now. "I haven't had any clients express concerns," said Andy Donchin, head of national broadcast at media agency Carat. Another top buyer added that the connection between a British tabloid and broadcast and cable channels here hasn't yet been made: "I realize it's the same company, intellectually I do. But the thought really hasn't crossed my mind yet."