USA Turns Social Streams Into Character Collage

摘要

Usa network is turning to a Mouse to unite its characters-at least as far as social media is concerned. The network is working with new technology company RebelMouse, which has come up with the tools to make it easier for a company to curate all of its social media activity on a single central Web page. USAs new page, Character Collage, should also make it easier for viewers to find content the network creates for social media. And USA should be able to gather its social media followers more quickly creating an attractive venue for advertisers. Networks have been using social networks such as Twitter and Facebook to engage fans with original content. "With RebelMouse, we're able to aggregate all of that social content back together into a very sticky environment," says Jesse Redniss, USA senior VP digital.