TV Ads Reach Most Affluent Consumers

摘要

Television remains the advertising medium that reaches the most affluent Americans.　According to the 2012 Mendelsohn Affluent Survey released last week, more than 50 million adults from households with incomes of higher than $100,000 reported seeing or hearing advertising on TV in the past six months. Among those, about 60% said they had considerable-or, at the very least, some-interest in the advertising they saw or heard. "We look at reach and receptivity across 37 [different media] touch points. The change we found is that more people are seeing advertising through smartphones and tablets," says Steve Kraus, senior VP, chief insights officer, audience measurement group, lpsos Media CT, which conducts the Mendelsohn study. "But otherwise, television has been a consistent No. 1 on both reach and receptivity."