Detecting method for medium consumer, television viewer or radio listener involves storing assigned value and/or received data of medium or part of medium in consumer account based on communication of consumer with central data system

摘要

The assigned value and/or received data of a medium or part of a medium are stored in a consumer account based on the communication of a consumer with a central data system. A communication request is included in the medium. An independent claim is included for a medium consumer detecting and rewarding system.