Jed Meyer: Keeping Track of a Deluge of Data

摘要

Jonathan"Jed" Meyer, U.S. director of research at Omnicom Media's Annalect Group, has been a leader in gathering and analyzing the deluge of data delivered by an increasingly digital industry. Way back in 1999 while at Nielsen, Meyer became the second employee of Nielsen Net Ratings, the partnership Nielsen set up to enter the digital measurement market. "1 love TV ratings. I think it's fascinating to find what America finds interesting," Meyer says. "When digital came around, I said Well, this is clearly where the future is going,' and so I really wanted to be involved in that from a Nielsen perspective."