Two summers ago, as ESPN began stepping up its drive to become the biggest global television player in tennis and premier broadcaster of the sport's four marquee Grand Slam tournaments, VP/event production Jamie Reynolds gathered his team and served up a stiff challenge. "I don't want to be an observer anymore," Reynolds recalls telling his producers, directors and on-air talent. "You've got to show me something new besides a rectangle with two players running back and forth. Get me into their apartments. Get me in their car ride going to the big match. Getting treatment in the trainer's room. Interacting with fans. Make me feel immersed in the event."
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