Media Buyers Spending TV Dollars at NewFronts

摘要

With Advertisers Clamoring for online video, a lot of activity is expected to surround the third annual Digital Content NewFronts in New York this week. The NewFronts were conceived as a way to give Web-based media a forum to show off their wares and catch the eye of media buyers more familiar with traditional television. At this point, digital video has become an acceptable alternative to TV for some media buyers and their clients.