Connected TV Ads Puzzle Media Buyers

摘要

Connected TV viewing continues to rise, but media buyers are struggling to take advantage of the ad opportunities in the space. And those opportunities are growing. In April, the Interactive Advertising Bureau (IAB) said 48 percent of U.S. digital video viewers used connected TVs to watch original digital video - nearly twice as many as the same month in 2013. But a new study by video ad company Mixpo says less than half of U.S. digital media buyers considered buying connected TV video ad inventory when planning an online video campaign. The problem? Lack of knowledge - a full 57 percent of respondents said they didn't know how to go about purchasing inventory.