YouTube's Lee:Viacom Settlement Illustrates Media Acceptance

摘要

The settlement between Google and Viacom that ended a seven-year legal battle over the appearance of copyrighted video on YouTube is indicative of a greater acceptance of YouTube in the media world, according Laura Lee, head of entertainment at YouTube/Google. "I can say we're really pleased with the outcome," Lee said in a keynote discussion with B&C executive editor Dade Hayes at B&C and Multichannel News' Next TV Summit in New York last week. "I think it does definitely show that there are many different inflection points in our relationships, if you will, with traditional media. And I think it's really been leading up to this crescendo." Lee talked about the distrust of YouTube that was prevalent at MTV when she was an executive there several years ago. She then pointed to the way that talk-show hosts such as Jimmy Kimmel, Ellen De-Generes and Jimmy Fallon engage their audiences through YouTube as an example of the overlap with linear television that could not have occurred a few years ago.