WHERE THERE'S A WILL, THERE'S A RATINGS BOOST

摘要

What would you do if Will Ferrell inquired about playing Ron Burgundy on your newscast? Some journalism pundits questioned the merits of using a station's news for a movie promotion. "Funny? Sure. Appropriate? Not so sure," wrote Dave Wilcox of the University of Wisconsin's Center for Journalism Ethics, who said the move "probably does little to build credibility of TV anchors."