Holidays Mean Green For ABC Family, Hallmark

摘要

It's the most wonderful time of the year to sell advertising, particularly if you work at either ABC Family or Hallmark Channel. Both networks' years are heavily weighted toward the fourth quarter, when holiday programming stunts attract viewers, and advertisers follow to capitalize on the gift-giving season. Even in a year in which ratings have been challenged and television budgets reduced, ad spending on ABC Family's 25 Days of Christmas continues to grow, according to Mark Rejtig, senior VP national sales at ABC Family, which will retain its holiday cheer after it changes its named to Freeform next year.