If the sight of a zombie chowing down gets your appetite up, then KFC's custom commercial in the season finale of AMC Network's Fear the Walking Dead hits the spot. Fear, a spinoff from AMC's The Walking Dead, the most popular non-sports show on TV, has proven to be a winner with viewers and advertisers. KFC put down a big bet on the show and as part of the package obtained a special spot that aired during the finale. "This was a sponsorship KFC really wanted to get behind. It perfectly coincided with what they were trying to do on-air," said Scott Collins, executive VP for ad sales at AMC. "And we have a very strong brand creative team that works with our ad sales marketing team and they came up with that fun vignette."
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机译:如果看到僵尸般的景象让您食欲大增,那么肯德基(KFC)在AMC Network的《恐惧行尸走肉》(Fear the Walking Dead)季终结局中的定制广告就很受欢迎。恐惧症是AMC电视节目中最受欢迎的非体育节目《行尸走肉》的衍生作品,事实证明它是观众和广告商的赢家。肯德基在节目中大放异彩,作为节目包的一部分,它获得了一个特别的位置,在决赛中播出。 AMC广告销售执行副总裁斯科特·柯林斯(Scott Collins)说:“这是肯德基(KFC)真正想落后的赞助。这恰好与他们在广播中尝试做的事情完全吻合。” “而且我们有一支非常强大的品牌创意团队,可以与我们的广告销售营销团队合作,他们提出了这个有趣的插图。”
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