Programmatic Ad Firm Staffs Up As Business Grows

摘要

Programmatic advertising is supposed to automate the media buying process, yet AdMore is in a race to add salespeople. And rather than living in a virtual world, the company, whose programmatic platform can access inventory from 1,700 local stations, cable networks, cable systems, interconnects and syndicators, is opening an actual office in Chicago. Programmatic advertising has become one of the biggest buzzwords in the industry. Advertisers and their agencies see the technology making their campaigns more efficient and effective. Big media companies are looking for ways to use data to help clients better define the reach of their target while maximizing revenue.