AS CULTURE SWEATS FOOTBALL'S FUTURE, AD BUYERS AND SELLERS SEIZE THE DAY

摘要

While there remains a degree of angst about pro football's long-term cultural and societal outlook, marketers are flooring the accelerator on one of the few reliable winners in a chaotic television landscape. All of the NFL partner networks' ad sales have surpassed last season's levels already, led by the automotive category as well as strength in movies, insurance and fast food. NBC's primetime broadcasts are approaching 90% sold for the season, up from the mid-80% level at this time last year, while the other networks are in the 85% sellout range.