NBCUniversal hispanic group, as part of its "AllTogether. Latino" theme for upfront selling for the 2015-16 season, will offer marketers the opportunity to not only reach Hispanic consumers on its Spanish-language networks Telemundo and NBCUniverso, but all Hispanics watching TV and using digital and all other platforms on the NBCU English-language networks. "We've identified across all of the NBCU linear TV networks, as well as their digital properties, where the highest concentration of Hispanic viewers exist, regardless of language," says Mike Rosen, executive VP, NBCU Hispanic Group Advertising Sales. Rosen and Joe Uva, NBCU chairman of Hispanic Enterprises and Content, recently gave B&C an exclusive update on their "NBCU Hispanic Plus" initiative along with a progress report on several other fronts following some extensive reorganizing. "The underlying principle is that language should never be a barrier to creating the best marketing plan for reaching Hispanic audiences," added Rosen, whose role was expanded in March to include news networks. "Until now, Spanish-language media ad buys have been based on Spanish-language viewers. We will be changing that beginning with this upfront."
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