Hulu Blends Star Power and Ambition in Stepped-Up Front

摘要

Stepping up its venue size to the Theatre at Madison Square Garden, Hulu declined to bill its May 4 event as a NewFront, even though the streaming service is a charter member of the Digital Content NewFronts and had a prime date in the heart of a busy Week 1. The company busted out comedic star power, including Mindy Kaling, Amy Poehler, Billy Eich-ner and event hosts liana Glazer and Abbi Jacobson from Comedy Central hit Broad City. Later, Poehler, executive producer of Difficult People (and Broad City), took the stage with stars Eichner and Julie Klausner. Riffing on Larry Wilmore's address at the White House Correspondents' Dinner, which included a variation of the n-word, a hyperkinetic Eichner quipped, "The n-word at this upfront is Netflix." (Hulu reported 12 million subscribers, up 30% over last year's tally but still a fraction of Netflix's base.)