Cable Adds a Playbook To Addressable Ad Push

摘要

The advertising-sales arms of top cable operators Comcast, Charter Communications and Cox Communications have produced a playbook designed to help distributors, programmers, media buyers and advertisers take advantage of their addressable advertising capabilities. The playbook is the latest step in the cable operators' On Addressability initiative, started in 2019 as a way to increase the effectiveness and value of television advertising.