"THE ONE THING that was most frustrating to me that I've constantly been going against is the tendency of the industry to mistake life stage phenomena with actual changes in media habits and media consumption," David Poltrack said after 50 years with CBS, during which he became one of the most respected executives in research."When you've been in this business long enough and you hear the same 'young people don't watch television anymore' argument for four generations, you want to say, 'Guess what? They never did,'" said Poltrack, who in October announced plans to retire from his posts as chief research officer at CBS Corp. and president of CBS Vision at the end of June 2019.
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