Super Hi Vision (SHV) R&D and the London Olympics

摘要

Our Super Hi-Vision broadcast technology can transmit pictures and sounds that are so realistic it feels as if you are actually there. At STRL, our research and development is geared towards starting up Super Hi-Vision broadcasts in 2020. This research and development is also one of the priority objectives of our corporate plan for the 2012-2014 fiscal years, which is aimed at the development of a next-generation ultra-realistic broadcast system. Super Hi-Vision is a system that combines ultra-highresolution video with three-dimensional audio, and in order to broadcast it we are developing and standardizing new technologies for each stage of the process from program production through to transmission and home viewing. We are also actively demonstrating Super Hi-Vision so that viewers can feel excited about the launch of this new broadcasting service.