For The 2008 Beijing Olympics, Nbc Universal Set The Bar Evenhigher For Delivering Content

摘要

The 2008 Beijing Olympics broke numerous records. However, not only the athletes should be lauded. NBC Universal (NBCU) set a precedent for successfully delivering content across platforms. An ambitious infrastructure allowed content to be recorded and ingested in China to a digital media storage array. From there, it instantly became available to the many systems and users requiring media files and finally delivered in the correct formats to various new media outlets. This required the most cutting-edge technology and, more importantly, working exceptionally close with more than 20 vendors to ensure all hardware and applications would perform collectively, with the overriding principle that quality should never be sacrificed. Omneon MediaDecks ingested feeds at the IBC, while the MediaGrid provided 180TB of storage in China and 120TB of storage in New York. Blue Order Media, along with Cyradis, OPIS and IDS, used the schedules created in ScheduALL to manage the media files, generate statistic metadata and create the EDLs read by MOG Solutions, which auto composited the high-quality essence based on instruction. Stats metadata was merged with the streaming files created by Digital Rapids for unified display on NBCOlympics.com by CMS provider Deltatre.