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Department of Agricultural Products Marketing and Quality Control,Technological Educational Institution of Western Macedonia, Fiorina, Greece;
Department of Agricultural Economics, Aristotle University of Thessaloniki,Thessaloniki, Greece;
Department of Agricultural Products Marketing and Quality Control,Technological Educational Institution of Western Macedonia, Fiorina, Greece;
Greece; Consumer behaviour; Food products; Organic foods; Adoption drivers; Differentiated food products; Multivariate analysis;
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